Faces of Melyon Campaign
Melyon - Changing the ideal of beauty. That was something we want to translate into our Faces of Melyon Campaign. When we first started cast for this campaign, it was not just regular model casting. We were digging deeper for beautiful people that inspired us and also stood for something that goes in line with Melyon as a brand. We wanted to show different shades of skin colour with their natural flaws and features to make all people feel included. We also asked the people in the campaign what they thought of the beauty industry today and how we could make...
Conditions of darker skin tones
People with darker skin tones are the largest population on earth. It means that they are covering tribes from the deepest part of Africa and the Caribbean, natives in America, nomads from the desert in Middle-East, indigenous people from South-America, aborigine in Oceania, South East-Asian with finally the diaspora following up to the Western countries. Darker skin tones are less likely to experience a sunburn, but the risk is still there. Daily use of sun cream will also help keep a pigmented area from becoming darker. One of the biggest myth is that darker skin tones do not need protection against...
The roots
When developing our products we took ourself back to our roots. Melyon is built on a tight collection with four products that will cover the basics is every skincare routine. With the mindset less is more, we showcase a Milk Cleanser, Detox Serum, Day Cream and Night Cream with a baobab oil as a base of this first line. The idea was to use a traditional strong ingredient that could represent strength and longevity while helping the skin fighting foreign conditions. The baobab tree, known for storing water and restoring life, as a metaphor and its oil made sense. Melyon translated this to a...