Melyon, a Swedish skincare brand founded in Stockholm by Roger Dupé, aims to be an inclusive force in an exclusive industry.
The skincare line is made with people of colour in mind, focusing on conditions commonly found among darker skin tones while still being suitable for all. With roots in West Africa, the Scandinavian lifestyle brand combines the best from nature and science, to create safe and ethical products with proven results.
By telling authentic stories through a line of skincare developed for people who deviate from today's norms, Melyon aims to contribute to more progressive beauty standards; and in the long run work for a society where beauty is perceived through diversity.
The founder, Roger Dupé, was born in 1991 to immigrant parents in Västerås, Sweden. With their working-class background, they struggled to provide him with clothing that was up to the latest trends. But they always made sure that his skin was well taken care of - a form of love that transformed into feeling excellence that no one could take away from him.
In Western Africa, where Rogers parents originate from, skincare is a form of self-love, and something people have been doing for generations. Taking care of your skin is more than a daily routine and silk-soft skin is seen as an affordable status symbol. In later years Roger depended on the knowledge passed down by his parents, the well-being and confidence of good skin routines. This planted the seed of one day, creating his skincare brand, Melyon.
Melyon is his way of paying homage to his upbringing, by offering products that make people, regardless of their skin tone and status, feel included. Melyon interprets beauty through diversity. Excellence has as many faces as there are people - Melyon will show the world yours.
"What I wanted to create with Melyon is a brand that has a strong identity through our products and with a modern Swedish design. I want people to be proud to own Melyon products and feel like it was made specifically for them while trying to get away from the standards in the industry. The primary goal was to translate an idea of beauty that anyone can adopt and feel included with products that do not seem inaccessible to them. My goal is to offer a relevant product in our time while respecting the environment."
// Roger Dupé
Melyon will strive to source and look for environmentally friendly materials. The bottles are in sustainable glass, and the usage of plastic is reduced to its bare minimum. All carton materials are recyclable as they are paper. The packaging is free of any stamping, foil or lamination films.
The research and development of our recipes are in respect of the environment by selecting as much as possible ecological and vegan ingredients without adding any harsh chemicals that would hurt the body as (phthalates, mineral oil, Parabens, Sodium Lauryl Sulfate/Sodium Laureth Sulfate).
Our formulas are also cruelty-free/not tested on animals.